Sell-Side Startup – Sector Report and Initiation Coverage

A newly launched research startup in Singapore aimed to build a reputation in Financials and Fintech coverage. With limited internal resources and tight deadlines for publishing initiation coverage and sector outlooks, they needed a cost-effective backend research partner. Their goal was to publish 3 initiation reports and a sector-wide outlook within 45 days to present at an investor conference. AlphaEdge Insights was selected to co-develop research notes aligned with their voice and compliance structure.

The founders—ex-bulge bracket analysts—were strong on strategy but lacked execution bandwidth. Writing and editing long-form reports, creating models, and reviewing industry data took too long. They needed someone who understood report structuring, competitive positioning, and regulatory requirements across geographies. Time pressure was intense, and each report had to meet institutional quality standards. The challenge was speed, depth, and formatting—without adding full-time headcount.

AlphaEdge worked directly with the lead analyst to draft initiation coverage reports, including investment thesis, risk factors, SWOT analysis, and 3-year projections. We also contributed to a sector-wide report by building KPIs, tables, and peer summaries. Using the startup’s branding and style guide, we created ready-to-publish documents. We ensured tight compliance checks and coordinated all drafts through shared platforms like Notion and Google Docs. Weekly review calls ensured zero slippage.

All 4 reports were delivered within deadline and praised by early clients and fund managers. The startup built early credibility with high-quality publications. Post-conference, they secured two institutional subscribers based on the strength of their content. AlphaEdge’s flexible and quick turnaround enabled the founders to scale content without hiring. The collaboration evolved into an ongoing monthly engagement for both earnings and thematic reports.